![]() It’s also important that you don’t over-share one thing. If in doubt, go for something visual like a video or well-designed photo montage. Try and create content that is bespoke to you and your business something that will stop a reader from scrolling past and lets them engage with you. We’ve seen it before, we don’t need to see it again.Īudiences like to see fresh, new and exciting content that cuts through the noise and competition (and trust us, there is a lot of competition). Keep it freshĭon’t be that person who posts the same link over and over again. ![]() You can plot in key dates, compare different platforms, and see exactly how often (or not) you’re getting stuff out. By creating an editorial schedule, you’ll stop yourself from repeating yourself or forgetting to post.Ĭreating a schedule means you can plan exactly what and when you’re going to post, leaving you time to create content and, more importantly, getting on with actually running your business rather than panicking about finding something to post. There’s nothing more important to a successful social media presence than posting regularly and being on time which can be difficult to do if you don’t plan ahead. Now before you think this isn’t important, hear us out. Knowing when your audience is most likely to see your tweet can be the difference between ten retweets or 100. The same goes for sites like Twitter, who are more chronological. That’s why you see a lot more videos on your Facebook newsfeed than weird status updates from your estranged aunt. The mere act of adding a photo to your status update can make a huge different to how many people see your post. With most platforms now using some level of algorithm, harnessing the power of the algorithm can give your presence a huge boost.įor example, Facebook gives priority to visually engaging content over less visual content, such as plain text. If you need a bit of help, there are plenty of how-to guides online with step-by-step tips on how to optimise for particular platforms.Īs we all know, Facebook was the first to implement a wizard-like algorithm, seemingly reading your mind and deciding what content to show you. It’s important that anyone stumbling across your page instantly recognises who you are, and thinks ‘these guys look professional and know what they’re doing’. Making sure your pages have all the right information filled in and are consistent in their branding is key a half-completed Facebook page with poor imagery isn’t going to get much traction. The word ‘optimisation’ can sound like a lot of hard work, but it’s an easy and necessary thing to do to make your brand stand out on social media. You can easily link your social profiles to your website or if you’re in a physical location, like a shop or at a festival, you can always put up a ‘Follow us!’ sign. Including your social handles in email campaigns or on print can be a good way to get the word out that you’re online. While some platforms let you invite your own friends to like your page, you should be letting your customers know where to find you too. Let your audience know you’re on social mediaĪny successful platform begins with a following, and it can be difficult to get one when starting from scratch. If you’re a bit stuck as to where to start, then put your focus on Facebook and Instagram both platforms are the most used in the world with over one billion monthly users on Facebook alone. If you’re in the business industry, Facebook, Twitter and LinkedIn might be best for you, whereas if you’re a photographer or artist, then perhaps more visual platforms such as Instagram and Pinterest are more beneficial. It’s important not to overwhelm yourself by trying to get famous on every platform going. Marketing Courses Make sure you use the right platforms for youĬhoosing the right platform is just at crucial as setting yourself targets. This will give you a purpose and stop you sharing content aimlessly. Think about the direction you want your platforms to grow set yourself SMART targets and gather content ready for posting. Setting yourself goals and targets and having a clear idea of the kind of content you want to share is a great place to start. ![]() However, you should really be asking yourself ‘why am I here? What do I want to get out of it?’ It appears that everyone and their dog is on social media today, so you might be thinking ‘well, if everyone else is on it then I should be too!’ which is a fair point. So you’re looking to build a social media presence for yourself or your business, but where do you start? It can seem daunting building from the ground up, so here are 11 ways to successfully create, maintain and grow your social media presence.
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